Trends in Open Innovation - an article from McKinsey
Jun 24th, 2008 | By Emma Wallace | Category: Featured ArticlesThe McKinsey Quarterly has just released this interesting piece focusing on open innovation.
The Internet and new social-networking technologies are allowing companies and their customers to interact with unprecedented levels of richness. Some leading organizations are using this opportunity to draw customers into the heart of the product-development process.
You will need to register with McKinsey (free service) to read the full article.
